Mar-tech startup develops precision marketing technology that enables brands to tailor advertising creative to individual consumers in real time and deliver hyper-personalised campaigns at scale Brands and agencies can now personalise their digital advertising for individual consumers thanks to a revolutionary new dynamic creative and data management platform developed by marketing-technology startup Cablato. Today’s programmatic
Content and personalisation are two of the biggest factors influencing campaign performance, with recent research from Google Media Lab1 showing that creative quality, relevancy and personalisation are responsible for 70% of campaign success, with other factors including format, publisher and media targeting making up rest. Cablato’s content personalisation and ad serving technology has made it
Leading digital advertising personalisation platform Cablato now offers instream and outstream video through VAST and VPAID as part of its innovative ad suite. The launch of the video streaming service means that advertisers and marketers can now run personalised interactive video content across any demand side plat-form through Cablato without the complexity and expense of
GDPR* will impact how all data is collected, stored or shared, and is likely to have a significant impact on both third party data and list broker businesses, and the quality and quantity of data that is available post May 2018. The broad definition of personal data within GDPR means that anonymous online identifiers such
Cablato has been recognised as one of the leading new marketing technology companies for 2017. dadiawards.com Since launching the business a year ago, Cablato’s SaaS data and personalisation technology has gained rapid adoption amongst leading global advertisers and agencies, including Expedia, Adidas & NBC Universal, proving the technology as a viable and more effective alternative
Leading digital marketing technology platform Cablato launches pioneering real-time video personalization technology for in-stream and out-stream video. Cablato’s technology enables advertisers to dynamically stitch together an unlimited number of video clips in real-time to create hyper-personalised videos for every consumer tailored to their interests, demographics, behaviours, and contextual information. All of this can be achieved