Over the last twenty or thirty years, the never-ending advancement of technology has completely changed the way we consume content. For TV, technology has evolved the medium from a one way, linear broadcast solution, where consumers had a limited choice of what content to watch and when, to a fully digital experience where consumers can
Mass personalization of video advertising is set to be a defining trend over the next 2-3 years, with the advertising industry on journey towards delivering increased ad relevance. The development of programmatic buying has been the first step, allowing advertisers to target audiences on a growing range of media and platforms, including video. But, in
Cablato is excited to announce the launch of the first dynamically generated advertising campaign for Buzz Bingo, the omni-channel Bingo operator. Aired on Sky in June 2019, the campaign combines audience and location data to tailor both the content and club location shown within each TV ad. The ground-breaking campaign clearly demonstrates the potential of
Immediate start Permanent or contract to perm. Cablato the leading provider of OTT and video ad serving technology is looking for an experienced Technical Account Manager to join their rapidly growing team in London. The successful candidate will bring a deep understanding of current digital, broadcast and OTT advertising, ad-serving and data technologies; will be
ABOUT THE ROLE Cablato is looking for a full-time Software Engineer to join our rapidly growing team in either London or Amsterdam. This is a hands-on position where you will be asked to do everything from building rock-solid components to mentoring other engineers. You should be a leader, excelling in communication, ownership and customer focus.
Reporting to: CEO Location:Cablato Head Office (Marylebone, London) Permanent / full time Summary Cablato designs, develops market leading personalisation and ad-serving technology solutions for broadcast, OTT and video channels. Cablato is looking for an experienced Client Services / Business Development Manager to join their rapidly growing team in London. You’ll be comfortable in and experienced
Technical Author, London Reporting to: Head of product Location: London Role type: Contract Job description Cablato designs, develops market leading personalisation and ad-serving technology solutions for broadcast, OTT & video channels. As a broadcast / media-tech company constructively disrupting the way marketeers build, scale and deliver hyper-personalised content across different digital channels. Our industry-leading solutions
As an industry we’ve long discussed the exciting promise of combining data, with adtech and creative possibilities, to enhance the experience of digital advertising. Although frequently discussed, dynamic creative optimisation (DCO) is yet to fulfil the promise of large-scale, relevant digital communications, meanwhile technology has progressed to differentiate between ‘personalisation’ and ‘dynamic optimisation’ – enabling
Digital budgets are growing massively, but an inability to personalise creative executions effectively is undermining the industry, says Cablato’s Adrian Pearmund. In an interview with AdExchanger at Cannes Lions this week, he talked about how data can be used to develop the creative brief to reflect individual consumer intent and open pathways for personalised creative:
Digital advertising is booming in terms of growth, but an inability to personalise ads effectively is beginning to undermine the industry, says Cablato’s Adrian Pearmund. If you take a look at the recent Advertising Expenditure Forecast from Zenith Global it looks as if everything in the digital ad garden is rosy. The respected report reveals