Logo
  • Home
  • Services
  • Products
  • About
  • Contact
  • News
  • Сareers
  • Log in

Buzz Bingo Seaside Spinner Personalised TV Campaign, Summer 2019

Cablato is excited to announce the launch of the first dynamically generated advertising campaign for Buzz Bingo, the omni-channel Bingo operator.

Aired on Sky in June 2019, the campaign combines audience and location data to tailor both the content and club location shown within each TV ad.

The ground-breaking campaign clearly demonstrates the potential of personalised creative in TV advertising and how data can make TV creative even more relevant and effective. The campaign is an example of how technology is helping to evolve TV advertising in the light of increasing competition from digital platforms.

The campaign was planned and created in conjunction with Sky Media, isobel, Goodstuff Communications, and Peach (recently rebranded from IMD).

Buzz Bingo’s Head of Marketing Communications & Brand, Mark Fletcher commented, “We’re excited to explore the benefits of personalised addressable TV. By tailoring our broadcast messages we hope to make our marketing messages more relevant to our players and prospective customers. This test with Cablato is an exciting step towards new ways of delivering our television and video messages to our audiences.”

About Cablato

Cablato is the world’s first technology platform for creating and serving personalised advertising across broadcast, connected and addressable TV. Partnering with global broadcasters, technology businesses, media agencies and brands, our pioneering advertising technology enables our partners to measurably increase advertising performance and effectiveness, monetise consumer data, and increase advertising revenues at a global scale.

About Buzz Bingo

Buzz Bingo is the UK’s largest omni-channel bingo operator.

Buzz Bingo’s cross-generational community numbers over 1.1 million active club members and each week 119 clubs welcome 200,000 players through their doors to enjoy bingo, play slots games and experience a great night out. Members win an average of £3.9 million per week in Club with £400,000 a week won online. With the game enjoying renewed popularity amongst new, younger players, the brand is well-positioned to get the British public to fall in love with bingo.

buzzbingo.com captures the in club feeling of playing among friends, allowing people to play together, anywhere via their mobile, tablet, desktop or on Touchpads in all clubs. Much like in club, buzzbingo.com is proud of its responsible play ethos and unlike most gaming websites, there are no wagering requirements at buzzbingo.com so players can withdraw their winnings instantly from any cash or bonus stakes.

Backed by Caledonia Investments plc, award-winning Buzz Bingo runs its clubs and website from its Nottingham and London headquarters.

NB. Buzz Bingo rebranded from Gala Leisure Ltd in May 2018 following the sale of Ladbrokes Coral Group Plc’s retail clubs to Caledonia Investments plc in December 2015.

isobel

isobel are an award winning independent creative agency, supercharging brands. isobel were shortlisted this year for Campaign’s Independent Agency of the Year.  

About Goodstuff

Goodstuff are the UK’s leading media planning and buying agency and Media Week’s Agency of the Year 2017. Established in 2004 as a pure communications and creative media agency incubated by Virgin Mobile, the agency had 7 successful years before adding media buying capabilities in 2012 when it then scooped Campaign’s Agency of the Year. The agency is wholly independent, a Sunday Times Top 100 Small Company to work for and owners and curators of the annual Goodstuff Media Showcase.

About Peach

Peach is radically simplifying video ad distribution and is enabling dynamic, real-time and relevant TV video advertising. In over 100 markets with over 35 local offices working with advertising agencies, brands, production companies, broadcasters and digital businesses it is changing the way video advertising works. Peach also owns and operates the UK TV industry’s automated booking and creative exposure management platform CARIA®. Learn more at peachvideo.com.

« Technical Account / Business Development Manager
The advertising industry is embracing mass personalization of video creative »

Recent News

27.08.2019
Understanding Personalised TV
08.08.2019
The advertising industry is embracing mass personalization of video creative
02.07.2019
Buzz Bingo Seaside Spinner Personalised TV Campaign, Summer 2019
22.03.2019
Why 2019 will be the year that advertisers successfully adopt digital personalisation
22.03.2019
Hyper-Personalisation Is The Solution To Stagnating Digital Ad Effectiveness

Recent News

27.08.2019
Understanding Personalised TV
08.08.2019
The advertising industry is embracing mass personalization of video creative
02.07.2019
Buzz Bingo Seaside Spinner Personalised TV Campaign, Summer 2019

Herengracht 257
1016 BJ Amsterdam
The Netherlands

85 Frampton Street
London
NW8 8NQ
United Kingdom

 +44 20 7298 2787

 info@cablato.com

  • Home
  • Services
  • Products
  • About
  • Contact
  • News
  • Сareers
  • Log in

Copyright © 2019 Cablato. All rights reserved. Privacy policy. Cookies policy.

Cookies Statement

This cookie statement explains:

  • what exactly cookies and web beacons are
  • the cookies placed on our own website - http://video.cablato.com/
  • cookie consent and how to opt-out

What exactly are cookies and web beacons?

In order to collect the information as described in our privacy policy , we may use cookie and similar technology on our website.
A cookie is a small piece of information which is sent to your browser and stored on your computer's hard drive, mobile phone or other device.
You can set your browser to notify you when you receive a cookie. This enables you to decide if you want to accept it or not. However, some of the services and features offered through websites may not function properly if your cookies are disabled.
Cookies can be first party or third party cookies.

  • First party cookies - cookies that the website you are visiting places on your computer; or
  • Third party cookies - cookies placed on your computer through the website but by third parties

Web beacons are often transparent graphic images that are placed on websites to monitor the behaviour of the website visitor.
The cookies placed on our site: http://video.cablato.com/

We use the following first and third party cookies on our website:

  • Strictly necessary cookies

These cookies are essential in order to enable you to move around the website and use its features. Without these cookies, services you have asked for cannot be provided. They are deleted when you close the browser. These are first party cookies.

  • Performance cookies

These cookies collect information in an anonymous form about how visitors use our website. They allow us to recognise and count the number of visitors and to see how visitors move around the site when they are using it and the approximate regions that they are visiting from. These are first party cookies.

  • Functionality cookies

These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features.
These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites. These are first party cookies.

  • Targeting Cookies

These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually third party cookies, placed by advertising networks with the website operator's permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.

Our website also integrates with social media sites such as Twitter, Dribble, Vimeo, YouTube, LinkedIn, Facebook and Flickr, many of which use cookies to manage integration with other sites such as ours.

Please see the cookie statement of these websites for more information about the cookies that they use.

Specifically, we place the following first and third party cookies:

Cookie Name

Domains

Expiry

Purpose

First party cookies

_utma
_utmb
_utmc
_utmz

cablato.com

2 years
30 mins
session
6 months

These cookies are set by google analytics.
More about google analytics is available here.

Iscookie

cablato.com

1 year

This cookie remembers whether you have accepted our cookie policy

CMSSESSIDc315bba0

cablato.com

session

This is a session cookies that remembers you as you browse our site

Third party

LinkedIn

We integrate linkedin.com to our website together with other social media services. With Linkedin we provide a button where you can easily recommend us with a single click. Linkedin uses several cookies when integrated. More information about LinkedIn's use of cookies is available here

Twitter

Like LinkedIn, we integrate with Twitter's api so that you can easily follow our tweets. More information about Twitter's use of cookies is available here

Facebook

We integrate the Facebook API to our site to provide a button where you can quickly "like" Cablato. Facebook currently use at least ten cookies to manage integration with other sites. More information about Facebook's use of cookies is available here

Vimeo

We intergrate Vimeo so that you can easily watch our videos online, More information about Vimeo's use of cookies is available here https://vimeo.com/privacy

YouTube

We intergrate YouTube so that you can easily watch our videos online, More information about YouTube's use of cookies is available here https://www.youtube.com/static?template=privacy_guidelines

Dribble

We intergrate Dribble so that we can share designs with yous online, More information about YouTube's use of cookies is available here https://dribbble.com/privacy

Flickr

We intergrate Flickr so that we can easily share photos with you online, More information about Flickr's use of cookies is available here https://info.yahoo.com/privacy/us/yahoo/flickr/details.html

We may also use your IP address to help diagnose problems with our server, to administer our website and to improve the service we offer to you. An IP address is a numeric code that identifies your computer on a network, or in this case, the internet. Your IP address might also be used to gather broad demographic information.

The cookies we place on behalf of companies and their brands (the advertisers) on websites that sell advertising space

We have created a targeted and serving technology platform that is used by our clients and advertisers to buy and deliver online advertising, including targeted and behavioural advertising (as explained above and in our privacy policy ), mostly through real-time bidding (the Platform).

The Platforms uses cookies to facilitate targeted delivery of our clients' online advertising campaigns.

Cookie Names

Purpose

idb

This cookie contains a unique randomly-generated value that enables the Platform to distinguish browsers and devices. It is matched against information – such as advertising interest segments and histories of ads shown in the browser or device – provided by clients or other third parties and stored on the Platform. This information is used by clients to select advertisements for delivery by the Platform and to measure the performance of those advertisements. In addition, to enable clients to use non-PII (Personal Identifiable Information) they collect outside the Platform or acquire from other third parties, this cookie is sometimes matched to clients' or other third parties' cookies that contain such non-PII. For more information about information collected and used on the Platform, see our Privacy Policy.

idb (opt out)

When a user opts out from receiving the Platform's Adverts, the unique value in uuid2 is deleted and replaced with the non-unique value "AA".

Cookie consent and opting out

To comply with current legislation, we need to ask for your consent to set cookies on our own website: http://video.calato.com/

When you arrive on our website a pop-up message will appear informing you that we would like to place cookies on your device. If you, or another user of your computer, wish to withdraw your consent at any time, you can do so by altering your browser settings otherwise we will assume that you are happy to receive cookies from our website.

Similarly, if you would like to stop receiving behavioural advertising cookies placed by us on behalf of companies and their brands (the advertisers) on websites that sell advertising space, you can also do by altering your browser settings and by visiting www.allaboutcookies.org and http://www.youronlinechoices.com/uk/.

For mobile devices we may use persistent user profile data to target advertising (also known as behavioural, or interest-based advertising) in order to provide ads that are likely to be more interesting and more relevant to mobile device users. In addition to cookies, we sometimes use device identifiers to help us track whether you complete specific actions on an advertiser's mobile web site or application, as this is needed for analytical purposes. These cookies or identifiers use the domain name cabla.to and expire within 30 days.

If you wish to block these cookies, you will need to change the relevant settings on your mobile device. Some, but not all, mobile platforms allow you to manage settings specifically for the cabla.to domain; on others you can only control cookies at a global level. Details on how to do this vary based on your mobile device operating system and browser, but common cases can be addressed as follows:

iOS Users

iOS 6: Turn on the "Limit Ad Tracking" feature directly on your device. To do this, go to Settings -> General -> About -> Advertising from your iOS home screen.

Please note that this will disable all ad tracking on your device, not just Cablato's services.

iOS 7+: Turn on the "Limit Ad Tracking" feature directly on your device. To do this, go to Settings -> Privacy -> Advertising -> Limit Ad Tracking.

Please note that this will disable all ad tracking on your device, not just Cablato's services.

Android Users

Android 2.3+: Opt out of interest-based ads directly on your device through Google Settings > Ads > Opt out of interest-based ads.

Please note that this will disable all ad tracking on your device, not just Cablato's services. If you wish to opt out only from Cablato's services, please copy your advertising ID (Google Settings > Ads > Your advertising ID) in the box below and click 'Opt Out'.

Please allow up to 7 days for your request to be processed and deployed within our systems.

For devices running older versions of Android: Download an app in Google Play to find your Android ID. Copy this value into the box below and click 'Opt Out'.

Please allow up to 7 days for your request to be processed and deployed within our systems.

Windows Phone

Windows Phone 8.1+: Opt out from interest-based advertising directly on your device. To do this open Settings > System > advertising ID and turn off the advertising ID. Please note that this will disable all ad tracking on your device, not just Cablato's services.

If you have any requests concerning your personal information or any queries with regard to these practices please contact us at privacy@cablato.com.  

We use cookies to ensure that we give you the best experience on our website. To learn more, please read our Cookie Policy