Cablato is excited to announce the launch of the first dynamically generated advertising campaign for Buzz Bingo, the omni-channel Bingo operator.
Aired on Sky in June 2019, the campaign combines audience and location data to tailor both the content and club location shown within each TV ad.
The ground-breaking campaign clearly demonstrates the potential of personalised creative in TV advertising and how data can make TV creative even more relevant and effective. The campaign is an example of how technology is helping to evolve TV advertising in the light of increasing competition from digital platforms.
The campaign was planned and created in conjunction with Sky Media, isobel, Goodstuff Communications, and Peach (recently rebranded from IMD).
Buzz Bingo’s Head of Marketing Communications & Brand, Mark Fletcher commented, “We’re excited to explore the benefits of personalised addressable TV. By tailoring our broadcast messages we hope to make our marketing messages more relevant to our players and prospective customers. This test with Cablato is an exciting step towards new ways of delivering our television and video messages to our audiences.”
Cablato is the world’s first technology platform for creating and serving personalised advertising across broadcast, connected and addressable TV. Partnering with global broadcasters, technology businesses, media agencies and brands, our pioneering advertising technology enables our partners to measurably increase advertising performance and effectiveness, monetise consumer data, and increase advertising revenues at a global scale.
About Buzz Bingo
Buzz Bingo is the UK’s largest omni-channel bingo operator.
Buzz Bingo’s cross-generational community numbers over 1.1 million active club members and each week 119 clubs welcome 200,000 players through their doors to enjoy bingo, play slots games and experience a great night out. Members win an average of £3.9 million per week in Club with £400,000 a week won online. With the game enjoying renewed popularity amongst new, younger players, the brand is well-positioned to get the British public to fall in love with bingo.
buzzbingo.com captures the in club feeling of playing among friends, allowing people to play together, anywhere via their mobile, tablet, desktop or on Touchpads in all clubs. Much like in club, buzzbingo.com is proud of its responsible play ethos and unlike most gaming websites, there are no wagering requirements at buzzbingo.com so players can withdraw their winnings instantly from any cash or bonus stakes.
Backed by Caledonia Investments plc, award-winning Buzz Bingo runs its clubs and website from its Nottingham and London headquarters.
NB. Buzz Bingo rebranded from Gala Leisure Ltd in May 2018 following the sale of Ladbrokes Coral Group Plc’s retail clubs to Caledonia Investments plc in December 2015.
isobel are an award winning independent creative agency, supercharging brands. isobel were shortlisted this year for Campaign’s Independent Agency of the Year.
Goodstuff are the UK’s leading media planning and buying agency and Media Week’s Agency of the Year 2017. Established in 2004 as a pure communications and creative media agency incubated by Virgin Mobile, the agency had 7 successful years before adding media buying capabilities in 2012 when it then scooped Campaign’s Agency of the Year. The agency is wholly independent, a Sunday Times Top 100 Small Company to work for and owners and curators of the annual Goodstuff Media Showcase.
Peach is radically simplifying video ad distribution and is enabling dynamic, real-time and relevant TV video advertising. In over 100 markets with over 35 local offices working with advertising agencies, brands, production companies, broadcasters and digital businesses it is changing the way video advertising works. Peach also owns and operates the UK TV industry’s automated booking and creative exposure management platform CARIA®. Learn more at peachvideo.com.