Privacy statement

Privacy Statement

Cablato takes your privacy very seriously. This Privacy Policy governs and details the main privacy principles Cablato applies to the data we collect and process through our services. This Privacy Policy describes how Cablato collects, uses, shares and secures personal information through our services, and also describes your choices regarding our use and your access to your personal information.

Who we are

We are Cablato Limited, also known as Cablato. This Privacy Statement sets out how we and our group companies, including Cablato Limited, handle your personal information (Cablato).

Cablato is registered office at 85 Frampton Street, London NW8 8NQ United Kingdom with company number is 8959397 and VAT number is 215 4979 88.

What this privacy policy covers?

This privacy policy explains:
  • how we process personal data that is collected via our website; and
  • how we process personal data when we display advertising on behalf of companies and their brands (the advertisers) on websites that sell advertising space.

How we process personal data that is collected via our website

What personal information we may collect from you

  • You may give us information about yourself when you complete a ‘contact us’ form on our website; this may include your name and email address.
  • When you visit our site, we may automatically collect the following information:
    • technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
    • information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs) and methods used to browse away from the page.

For what purposes may we use your personal information

We may use your personal information in the following ways:
  • to respond to any queries that you may have about our services
  • to provide you with information about other services that we offer that are similar to those you have already purchased or enquired about
  • to inform you of our up-coming events
  • for marketing and market research purposes
  • to administer our website and help improve our services
  • to notify you about changes to our services
  • to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information and services that you request from us
  • to issue invoices, manage accounts and records and collection of payments and debts

With whom we may share your personal information

We do not share, sell, distribute or transfer your personal data with or to third parties, except as otherwise provided for in this privacy policy or when required and allowed by applicable law. We may share your personal information:
  • with third parties who act for or with us, for further processing in accordance with the purposes set out above or for purposes to which you have consented. For example, sometimes a third party may have access to your personal information in order to support our information technology or to communicate product promotions on our behalf
  • where you have consented, we may also disclose your personal data to other businesses who may contact you about their services that may interest you
  • to protect the security or integrity of our databases or our website
  • to take precautions against legal liability
  • in the event of a joint venture, collaboration, financing, sale, merger, reorganization, change of legal form, dissolution or similar event
  • with a potential or actual successor to us

When we may transfer your personal information overseas

Your personal information may be transferred outside of the country from which it was originally collected, for example for storage / hosting. All international transfers of personal information will only be made in accordance with applicable data protection legislation and will be protected by appropriate technical and contractual means.

How we will protect your personal information?

We implement appropriate technical and organizational measures to protect your personal information.

Where appropriate, before sharing personal data with a third party, we contractually require the third party to take adequate precautions to protect that personal information and to comply with applicable law.

What are your rights in respect of your personal information?

Citizens in the European Union have numerous rights under data protection law, details of which can be located on the website of the relevant data protection authority. The most applicable rights in relation to the information we collect about you are:
  • a right to access a copy of the personal information we hold about you
  • a right to request that we do not use your personal information for marketing purposes
  • a right in certain circumstances to have inaccurate personal information rectified, blocked, erased or destroyed

Who you should contact if you want to know more about exercising your rights in relation to the personal information we hold about you or if you wish to submit a complaint to us about how your personal information is handled

Please address any queries or complaints to by email to: privacy@cablato.com by phone to: +44 20 7298 2787 or by post to: Cablato, 85 Frampton Street, London, NW8 8NQ United Kingdom.

How we process personal data when we display advertising on behalf of companies and their brands (the advertisers) on websites that sell advertising space

We do not know who you are. We only collect and use technical data relating to your browsing navigation to display personalized advertisements.

Behavioral Advertising

Our main business is to display advertising on behalf of companies and their brands (the advertisers) on websites that sell advertising space. The aim is to make the advertising you see relevant and useful to you. This is known as “behavioral advertising”.

To serve relevant ads based on behavioral data, we have to be able to single out patterns, but we never store data that would allow identification of a person (such as name, surname, phone number, address, etc.). We collect data related to your browsing activity through cookies or advertising IDs that record:

  • events related to your activity on our advertising partner’s website (such as the number of pages viewed, the products you viewed on that website, your searches made on the partner’s website)
  • information related to your device (device type, operating system, version)
  • non-precise information related to your geography and derived from the truncated IP address of your connection (in order to serve you ads only for products and services available in your country, region or city)
  • and events related to the Cablato ad serving activity such as the number of ads displayed to you.

We also gather certain information automatically. This information may include browser type, referring / exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date / time stamp, and / or clickstream data to analyze trends and optimize our services.

We do not use or store full IP address for targeting purposes. Your full IP addresses may only be used by Cablato for the following purposes:

  • Fraud detection purposes to help alert us to situations which could not have been caused by human behavior, such as a massive amount of clicking in a limited period of time;
  • Sales attribution
  • Marketing reports with aggregated data.

We may also collect technical user identifiers from our advertising partners for the purpose of linking the different browsers and mobile apps you use and serve you relevant ads based on your behavior across environments (“ID syncing”). For that purpose, we may process and store:

Dynamic Retargeting

Cablato’s re-targeting services are used by our clients and advertisers to better understand their customers buying habits online based on their previous activities on the internet, and improve marketing effectiveness by serving more relevant advertising.

Data Management

We help our clients understand more about their customers’ interests, behavior and how they interact with our clients’ brand online. This helps our clients to spot emerging trends.

When using technical IDs of our advertising partners, and/or a of your CRM ID or of your email address – we use a double hashing method based on state-of-the art technologies to ensure the non-reversibility of your information. A hash of your email corresponds to a series of characters that does not permit your identification. For example, a hash of name@mail.com would be consist of a secure and randomized 64 or 128 character code, such as: 98307a5ba02fa1072b8792f743bd8b5151360556b8e5a6120fa9a04ae02c88c0.

Mobile advertising IDs (such as Apple IDFA or Google AAID) which are specific technical data created by mobile manufacturers to allow personalization and customer analytics in a secure and non-identifying way for users.

Data collected from trusted partners

At times we may collect technical identifiers from third parties for the purpose of improving our ID syncing and offering you a seamless online experience. These trusted partners commit to only sharing ID syncing information that allows us to link users’ cookies and / or mobile identifiers and to provide an efficient choice mechanism to end-users (opt-out).

For example, the linking information sourced from our partners could be Cookie ID ABC = Apple IDFA 123 = MD5 hashed value. Our partners may use probabilistic or deterministic methods but in all cases please note that besides the ID syncing information, no other data (whether personally identifying information or non-personal identifying information) that could be collected by our partners in the course of their services are shared with us. Moreover, we require that all our partners provide users with a simple way to opt out from the collection and use of their data.

Can we identify you?

We make no attempt to identify you personally and we do not retain the information given to us by the advertiser; we use it as instructed by the advertisers who are under statutory obligations to ensure that you have been informed / have consented to this use as required by applicable law.

The cookies we use may allow us to recognize the device you are browsing from. Therefore, when you visit a website on which we have placed an advert your browser will send us its IP address. We may then use publically available databases to ascertain your approximate location (e.g. your city or district). This information will then help us to determine what language the adverts should be in or whether you might be interested in receiving offers from shops and restaurants near your city or district.

There may also be times where we correlate and combine data that we receive from our advertisers with our own data in order to ensure that the advertising that you receive is as relevant to you as possible.

  • We do not know who you are. We do not know your address, your place of work, your date of birth, your email address, or your phone number.
  • We do not collect hardware-based identifiers such as UDID or MAC Address.
  • We do not collect sensitive information (such as religion, political opinion, health, etc.).
  • We do not create segments to specifically target children under 16 years old.
  • We do not process any information which could be used by Cablato directly to determine the personal identity of users.

We collect information in order to increase the relevancy of the ads being displayed to you. The data we collect is also used for reporting purposes, to give our clients and partners more information about the performance of their advertising campaigns, and to improve performance over time.

How to prevent this type of advertising

Please see our cookies statement for information on how to delete cookies or opt-out of behavior targeted advertising.

However, please be aware that opting out of behavioral advertising does not necessarily mean that you will not see advertising when you browse the internet. Adverts may still be placed but they will not be targeted based on your online behavior.

Children

We do not use or collect data to target advertising to children under the age of 16.

Data security and retention

We retain the technical data that we collect for up to 13 months from the date of collection. Our cookies expire 13 months after they are last updated.

Legal Notice

In certain situations, Cablato may be required to disclose data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

We may also disclose your information as required by law, such as to comply with a subpoena or other legal process, when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request. If Cablato is involved in a merger, acquisition, dissolution or sale of all or a portion of its assets, Cablato reserves the right to disclose or transfer your information, and you will be notified via email and/or a prominent notice on our website of any change in ownership, uses of your personal information, and choices you may have regarding your personal information.

Changes to our privacy policy

Please note that we may update or change this Privacy Policy. If we revise our privacy policy, we will post those changes to this privacy statement, and to other places we deem appropriate, so that you are aware of what information we collect, how we use it, and under what circumstances, if any we disclose it. If we make any material changes, we will notify you by means of a notice on this site prior to the change becoming effective.