We are Cablato Limited, also known as Cablato. This Privacy Statement sets out how we and our group companies, including Cablato Limited, handle your personal information (Cablato).
Cablato is registered office at 85 Frampton Street, London NW8 8NQ United Kingdom with company number is 8959397 and VAT number is 215 4979 88.
Your personal information may be transferred outside of the country from which it was originally collected, for example for storage / hosting. All international transfers of personal information will only be made in accordance with applicable data protection legislation and will be protected by appropriate technical and contractual means.
We implement appropriate technical and organizational measures to protect your personal information.
Where appropriate, before sharing personal data with a third party, we contractually require the third party to take adequate precautions to protect that personal information and to comply with applicable law.
Please address any queries or complaints to by email to: firstname.lastname@example.org by phone to: +44 20 7298 2787 or by post to: Cablato, 85 Frampton Street, London, NW8 8NQ United Kingdom.
We do not know who you are. We only collect and use technical data relating to your browsing navigation to display personalized advertisements.
Our main business is to display advertising on behalf of companies and their brands (the advertisers) on websites that sell advertising space. The aim is to make the advertising you see relevant and useful to you. This is known as “behavioral advertising”.
To serve relevant ads based on behavioral data, we have to be able to single out patterns, but we never store data that would allow identification of a person (such as name, surname, phone number, address, etc.). We collect data related to your browsing activity through cookies or advertising IDs that record:
We also gather certain information automatically. This information may include browser type, referring / exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date / time stamp, and / or clickstream data to analyze trends and optimize our services.
We do not use or store full IP address for targeting purposes. Your full IP addresses may only be used by Cablato for the following purposes:
We may also collect technical user identifiers from our advertising partners for the purpose of linking the different browsers and mobile apps you use and serve you relevant ads based on your behavior across environments (“ID syncing”). For that purpose, we may process and store:
Cablato’s re-targeting services are used by our clients and advertisers to better understand their customers buying habits online based on their previous activities on the internet, and improve marketing effectiveness by serving more relevant advertising.
We help our clients understand more about their customers’ interests, behavior and how they interact with our clients’ brand online. This helps our clients to spot emerging trends.
When using technical IDs of our advertising partners, and/or a of your CRM ID or of your email address – we use a double hashing method based on state-of-the art technologies to ensure the non-reversibility of your information. A hash of your email corresponds to a series of characters that does not permit your identification. For example, a hash of email@example.com would be consist of a secure and randomized 64 or 128 character code, such as: 98307a5ba02fa1072b8792f743bd8b5151360556b8e5a6120fa9a04ae02c88c0.
Mobile advertising IDs (such as Apple IDFA or Google AAID) which are specific technical data created by mobile manufacturers to allow personalization and customer analytics in a secure and non-identifying way for users.
At times we may collect technical identifiers from third parties for the purpose of improving our ID syncing and offering you a seamless online experience. These trusted partners commit to only sharing ID syncing information that allows us to link users’ cookies and / or mobile identifiers and to provide an efficient choice mechanism to end-users (opt-out).
For example, the linking information sourced from our partners could be Cookie ID ABC = Apple IDFA 123 = MD5 hashed value. Our partners may use probabilistic or deterministic methods but in all cases please note that besides the ID syncing information, no other data (whether personally identifying information or non-personal identifying information) that could be collected by our partners in the course of their services are shared with us. Moreover, we require that all our partners provide users with a simple way to opt out from the collection and use of their data.
We make no attempt to identify you personally and we do not retain the information given to us by the advertiser; we use it as instructed by the advertisers who are under statutory obligations to ensure that you have been informed / have consented to this use as required by applicable law.
The cookies we use may allow us to recognize the device you are browsing from. Therefore, when you visit a website on which we have placed an advert your browser will send us its IP address. We may then use publically available databases to ascertain your approximate location (e.g. your city or district). This information will then help us to determine what language the adverts should be in or whether you might be interested in receiving offers from shops and restaurants near your city or district.
There may also be times where we correlate and combine data that we receive from our advertisers with our own data in order to ensure that the advertising that you receive is as relevant to you as possible.
We collect information in order to increase the relevancy of the ads being displayed to you. The data we collect is also used for reporting purposes, to give our clients and partners more information about the performance of their advertising campaigns, and to improve performance over time.
Please see our cookies statement for information on how to delete cookies or opt-out of behavior targeted advertising.
However, please be aware that opting out of behavioral advertising does not necessarily mean that you will not see advertising when you browse the internet. Adverts may still be placed but they will not be targeted based on your online behavior.
We do not use or collect data to target advertising to children under the age of 16.
We retain the technical data that we collect for up to 13 months from the date of collection. Our cookies expire 13 months after they are last updated.
In certain situations, Cablato may be required to disclose data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
We may also disclose your information as required by law, such as to comply with a subpoena or other legal process, when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request. If Cablato is involved in a merger, acquisition, dissolution or sale of all or a portion of its assets, Cablato reserves the right to disclose or transfer your information, and you will be notified via email and/or a prominent notice on our website of any change in ownership, uses of your personal information, and choices you may have regarding your personal information.