Dive into more personalised
Capture and analyse all relevant customer data – behavioural, first party, third party, CRM – to better identify individual consumer needs.
Harness the world’s most powerful and intelligent ad server to create ads quickly and effectively tailored to the unique demands of each individual consumer.
Our unique dynamic creative and data management platform combines a quartet of cutting-edge innovations into a single platform:
Create hyper-personalised videos from any number of clips in real-time, editing together a unique video for each consumer based on data points such as interest, demographic, page context - maximising impact without additional production costs.
Cablato uses consumer data and intelligent decisioning to determine the most relevant combination of creative and content to display to each consumer, delivering tangible performance uplift compared to other ad servers.
Captures and unifies all your consumer data and insights – age, gender, behaviour, preferences, location, and more
Cablato’s SaaS production, data and content management suite massively simplifies the development, trafficking and management of high-impact personalised communications, with up to 90% efficiency being achieved when compared to other creative development platforms.
Passionate about perfection
Highly respected entrepreneur and digital media specialist Adrian Pearmund has a strong track record in building cutting-edge businesses. Addressing the need for more personalised marketing, the engineering graduate founded Cablato in 2015 with Alex Vernikov.
A problem solver with a passion for technology, Alex has a proven track record of solving technical challenges, conceptualising and implementing best in class soft-ware systems, such as Cablato – which he co-founded in 2015 with Adrian Pearmund.
Joey is a accomplished digital media strategist who has a passion for innovative technology. Using her background in product, programme, and operations management, she has led creative strategy for some of the world’s most principal brands and agencies.
what we did
Stay always updated
Leading digital marketing technology platform Cablato launches pioneering real-time video personalization technology for in-stream and out-stream video.read more
Watch our quick video that explain how our company can help growth your business.read more
by Mark Smith
Insight from analytics is being weaved into the creative process to produce hyper-personalised advertisements to which audiences can relate.read more
GDPR* will impact how all data is collected, stored or shared, and is likely to have a significant impact on both third party data and list broker businesses, and the quality and quantity of data that is available post May 2018.read more
Content and personalisation are two of the biggest factors influencing campaign performance, with recent research from Google Media Lab1 showing that creative quality, relevancy and personalisation are responsible for 70% of campaign success, with other factors including format, publisher and media targeting making up rest.read more
Leading digital advertising personalisation platform Cablato now offers instream and outstream video through VAST and VPAID as part of its innovative ad suite.read more
Brands and agencies can now personalise their digital advertising for individual consumers thanks to a new dynamic creative and data management platform developed by marketing-technology startup Cablato.read more
Open for you
Learn more about how Cablato can transform the way your brand engages with its customers
Adress: 85 Frampton Street, Marylebone, London NW8 8NQ
Phone: (+44) 020 7298 2787